Released on = May 23, 2007, 7:17 am

Press Release Author = Rainier PR

Industry = Telecommunications

Press Release Summary = WiFi Health Concerns Will Affect Competition in the Telecoms
Marketplace, says Logan Orviss

Press Release Body =
(An update on original press statement from 10 May 2007: WiFi health scare has
potential to rattle consumer confidence)

Logan Orviss International, one of EMEA's largest telecommunications consultancy
groups, today commented further about the impact of WiFi health concerns. Initially
cited in various publications, this scare will now pick up much broader consumer
awareness following the broadcast of last evening's BBC Panorama programme.

The scientific community appears polarised by heath concern reports - such as the
'test' that allegedly proved that WiFi radiation in the classroom was three times
the level generated by mobile phone masts - some of the community now believes
caution is imperative, and the other half believes it is irresponsible
scaremongering.

"If schools across the country are starting to rethink implementing WiFi, as reports
have suggested, confidence is already rattled," said Hugh Roberts, senior strategist
for Logan Orviss International. "Consumer behaviour and purchasing decisions in the
private sector will be impacted."

Roberts continues: "It is important to consider what could happen in the
communications value chain. Wi-Fi offers a form of 'mobility' for fixed line
operators who want to offer their customers converged services that include 'out of
home experiences' without incurring mobile roaming tariffs for voice and data
services. Even a small erosion of consumer confidence - which is now almost
inevitable - will change the competitive landscape and will undoubtedly influence
the future re-structuring of the telecoms industry."

Logan Orviss notes two other areas that might become affected if these scare stories
continue:

1 - Telcos are investing on convergent services targeted at family groups, where the
bill payer (typically a parent) is responsible for the overall profile of the
family's usage, although individuals are able to top-up or modify their accounts in
defined ways. Home networks - typically WiFi - have been an important part of the
development of this comprehensive offering

Logan Orviss International, one of EMEA's largest telecommunications consultancy
groups, today commented further about the impact of WiFi health concerns. Initially
cited in various publications, this scare will now pick up much broader consumer
awareness following the broadcast of last evening's BBC Panorama programme.

The scientific community appears polarised by heath concern reports - such as the
'test' that allegedly proved that WiFi radiation in the classroom was three times
the level generated by mobile phone masts - some of the community now believes
caution is imperative, and the other half believes it is irresponsible
scaremongering.

"If schools across the country are starting to rethink implementing WiFi, as reports
have suggested, confidence is already rattled," said Hugh Roberts, senior strategist
for Logan Orviss International. "Consumer behaviour and purchasing decisions in the
private sector will be impacted."

Roberts continues: "It is important to consider what could happen in the
communications value chain. Wi-Fi offers a form of 'mobility' for fixed line
operators who want to offer their customers converged services that include 'out of
home experiences' without incurring mobile roaming tariffs for voice and data
services. Even a small erosion of consumer confidence - which is now almost
inevitable - will change the competitive landscape and will undoubtedly influence
the future re-structuring of the telecoms industry."

Logan Orviss notes two other areas that might become affected if these scare stories
continue:

1 - Telcos are investing on convergent services targeted at family groups, where the
bill payer (typically a parent) is responsible for the overall profile of the
family's usage, although individuals are able to top-up or modify their accounts in
defined ways. Home networks - typically WiFi - have been an important part of the
development of this comprehensive offering


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